Title page for ETD etd-02052007-081242

Type of Document Dissertation
Author Caudill, Donald W.
URN etd-02052007-081242
Title Consumers' perceptions of extended service contracts : an empirical analysis
Degree PhD
Department Housing, Interior Design, and Resource Management
Advisory Committee
Advisor Name Title
Garman, E. Thomas Committee Chair
  • Quality of products United States.
  • Warranty United States.
  • Consumers United States Attitudes.
Date of Defense 1993-06-01
Availability unrestricted
This study was designed (1) to empirically distinguish between buyers and non-buyers of an extended service contract according to eight groups of variables, and (2) to develop a profile of consumers most likely to purchase extended service contracts.

A mail survey was conducted from April 1993 through May 1993 with a randomly selected sample of consumers (N = 991) who had during of October, November, and December 1992 purchased a new television set from a seven-store retail chain. After an initial mailing and two follow-up mailings, 440 questionnaires were returned of the 957 that were received by respondents (34 were returned as undeliverable). This represented a total response rate of 46% (440/957). Thirty-one of the questionnaires were returned blank or less than half complete by respondents unable or unwilling to participate. The final usable return rate was 42.7% (409/957).

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