Title page for ETD etd-06062008-151454

Type of Document Dissertation
Author DeMoranville, Carol W.
URN etd-06062008-151454
Title An investigation into price-quality tradeoffs :the effects of order of presentation and presentation of outlying alternatives
Degree PhD
Department Marketing
Advisory Committee
Advisor Name Title
Klein, Noreen M. Committee Chair
Brinberg, David L. Committee Member
Hauenstein, Neil M. A. Committee Member
Keith, Janet E. Committee Member
Smith, Ruth Ann Committee Member
  • reference points
  • outliers
  • order
  • choice
  • sequential search
Date of Defense 1996-12-18
Availability restricted
see document
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[VT] LD5655.V856_1996.D466.pdf 6.30 Mb 00:29:08 00:14:59 00:13:06 00:06:33 00:00:33
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