Title page for ETD etd-08022004-150253

Type of Document Master's Thesis
Author Koenigsfeld, Nathan
Author's Email Address nkoenigs@vt.edu
URN etd-08022004-150253
Title Verizon Communications: An Examination of Organizational Discourse "Before" and "After" 9/11
Degree Master of Arts
Department Communication Studies
Advisory Committee
Advisor Name Title
Holloway, Rachel L. Committee Chair
McAllister, Matthew Committee Member
Tedesco, John C. Committee Member
  • organizational identification
  • renewal discourse
  • values
Date of Defense 2004-07-23
Availability unrestricted
In this thesis, Verizon's discourse was analyzed as a case study for corporate rhetoric. This rhetorical analysis examined Verizon's discourse before, during and after the crisis of 9/11. Press releases, executive speeches, and other internal documents were analyzed while media reports provided a context for the discourse. Renewal discourse coupled with the theories of organizational identification and values advocacy provided the basic framework for this thesis. Verizon's crisis situation during the crisis of 9/11 provided a unique context in which to study organizational discourse. By placing the response within a larger frame of the organization's history, this study was able to provide insight into traditional crisis response scholarship that often only focuses on the immediate response to crisis.
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