Title page for ETD etd-11132002-153837

Type of Document Dissertation
Author Moore, Evan
URN etd-11132002-153837
Title An Investigation into the Demand for Service Contracts
Degree PhD
Department Economics
Advisory Committee
Advisor Name Title
Eckel, Catherine C. Committee Co-Chair
Lutz, Nancy A. Committee Co-Chair
McGuirk, Anya M. Committee Member
Murphy, Russell D. Committee Member
Spanos, Aris Committee Member
  • Experimental economics
  • Risk aversion
  • Ambiguity
Date of Defense 2002-08-13
Availability unrestricted
This dissertation is an investigation into the determinants of demand for service contracts on new vehicles. In the first chapter, I characterize the consumer decision to buy a service contract with a discrete choice model. Hypotheses and conjectures are tested empirically using survey data from new vehicle buyers. The second chapter consists of the development and testing of an instrument for measuring attitudes toward uncertainty. This tool is useful in gauging aversion toward weak ambiguity. Finally, in the third chapter, I use additional survey and experimental data from new vehicle buyers to further differentiate between the factors that significantly affect the service contract purchase decision. A variety of uncertainty measures and their predictive powers are discussed.

I would like to thank the John D. and Catherine T. MacArthur Foundation, Network on Preferences and Norms, for their generous financial support, which was indispensable to the completion of this research.

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