Title page for ETD etd-11152013-040039

Type of Document Master's Thesis
Author Ballance, Harry E.
URN etd-11152013-040039
Title A market development program for small chemical companies
Degree Master of Science
Department Chemical Engineering
Advisory Committee
Advisor Name Title
Robert A. Fisher Committee Chair
Earle B. Norris Committee Member
Frank C. Vilbrandt Committee Member
Louis A. Pardue Committee Member
  • Chemical industry
Date of Defense 1951-06-05
Availability restricted
Market development is that function of commercial chemical

development which develops uses for products and makes the initial

introductory sales for such uses. Large chemical companies have

expanded their marketing activities through the use of market development

departments. However, the information available for a

complete market development study is widely scattered. By gathering

this information into an organized program it may be used as a guide

for small chemical companies in their marketing activities.

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