Type of Document Master's Thesis Author Ballance, Harry E. URN etd-11152013-040039 Title A market development program for small chemical companies Degree Master of Science Department Chemical Engineering Advisory Committee
Advisor Name Title Robert A. Fisher Committee Chair Earle B. Norris Committee Member Frank C. Vilbrandt Committee Member Louis A. Pardue Committee Member Keywords
- Chemical industry
Date of Defense 1951-06-05 Availability restricted AbstractMarket development is that function of commercial chemical
development which develops uses for products and makes the initial
introductory sales for such uses. Large chemical companies have
expanded their marketing activities through the use of market development
departments. However, the information available for a
complete market development study is widely scattered. By gathering
this information into an organized program it may be used as a guide
for small chemical companies in their marketing activities.
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