Title page for ETD etd-04072010-020403
|Type of Document
||Babb, Harold Wentz
||An empirical analysis of the industrial buying process for the purchase of temporary clerical help
|Bird, Monroe Murphy
|Houck, Ernest C.
|King, R. L.
|Spizek, W. E.
- industrial buyiing
- consumer behavior
|Date of Defense
The recent emphasis in describing buyer behavior has
dealt almost exclusively with the consumer sector while
its counterpart, industrial purchasing behavior, has
received much less attention. Of those studies dealing
with the industrial sector, most have centered around the
purchase of industrial services. Marketing discussions
pertaining to the service industries are limited, and
those available are widely scattered through the literature.
This comparative paucity of published research and
the fact that the dollar volume involved in industrial purchases
far exceeds that of the consumer market, seem to
suggest the need for descriptive studies leading to a
better understanding of industrial buyer behavior. The
present research study was designed to aid in this understanding. The specific industrial buying process chosen for analysis was the purchase of an industrial service -
temporary clerical help.
|| Approximate Download Time
| 28.8 Modem
|| 56K Modem
|| ISDN (64 Kb)
|| ISDN (128 Kb)
|| Higher-speed Access
next to an author's name indicates that all
files or directories associated with their ETD
are accessible from the Virginia Tech campus network only.
If you have questions or technical
problems, please Contact DLA.