Title page for ETD etd-04082009-040414
|Type of Document
||Kaufman, Tammie J.
||Bed and breakfasts in Virginia :identification and success factors
||Master of Science
||Hospitality and Tourism Management
|Weaver, Pamela A.
|Uysal, Muzaffer S.
- Bed and breakfast accommodations
|Date of Defense
Virginia bed and breakfast operations were researched in order to
determine the attitudes/beliefs which were necessary for success in the bed and
breakfast industry. The objectives of the study were to: (1) identify
demographics of Virginia bed and breakfast operations; (2) identify successful
bed and breakfast operations based upon their self definition of success; (3)
identify the attitudes and beliefs operators believe are necessary for success in
running a bed and breakfast operation and correlate attitudes with operators'
actual behaviors; and (4) based upon the operator's self·definition of success,
compare the correlations identified in the previous objective between successful
and other operators.
Data was collected by utilizing a mailed questionnaire. Pearson's
correlation was used to determine if there were any relationships present
between what attitudes/beliefs bed and breakfast operators perceived to be
necessary for success and their actual behavior. Fishers r to z transformation
was used ta determine if the relationship between the attitudes/beliefs perceived
ta be necessary far success and operator's actual behavior was greater among
successful bed and breakfast operations based upon a self definition of success.
The results found that the correlation between the attitude/belief, past
experience and actual past experience in hotels, restaurants, and large
organizations was significant in the success group as well as high knowledge of
cash flow/accounting and use of financial data. Stronger correlations were
present in interpersonal skills, good relationship with employees and guests in
the success group versus other group. Past experience in and knowledge of the
bed and breakfast industry as well as family support were significantly correlated
in the success group.
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