Title page for ETD etd-04082009-041405
|Type of Document
||Jacob, John B.
||Stylistic change in men's business suits related to changes in the masculine roles in the United States, 1950-1988
||Master of Science
||Clothing and Textiles
|Norton, Marjorie J. T.
|Boles, Joann Ferguson
|Date of Defense
The purpose of this research was to establish the relationship
between the stylistic changes the men's business suit and the masculine
roles as represented in advertising imagery in the United States from
1950 through 1988. The men's business suit is a behavioral expectation
for business and professional men often called "white collar workers."
The suits are a social product given to change as collective tastes are
manifest over time. The masculine role, a set of behavioral
expectations dictated by consensus, is also a social product given to
change over time. This research examined the relationship between
changes in styling of men's business suits, and changes in masculine
roles apparent in advertising.
A content analysis of men's business suits was executed to quantify
the stylistic expressions, manifest in the structural components of the
business suit. The classic appearance was represented by a composite
illustration and was used as a device against which to compare the
dominant style traits apparent in business suits for each decade
researched. A survey of advertising and editorial spreads in The New
York Times, Esquire and Vogue was combined with a survey of scholarly
literature on gender and masculine roles to determine the pervasive
masculine roles for each decade.
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