Title page for ETD etd-04142009-040553
|Type of Document
||Luch, Carissa Holland
||The effects of characteristic prototypicality and level of previous experience on the perceptions of political leaders
||Master of Science
|Foti, Roseanne J.
|Franchina, Joseph J.
|Hauenstein, Neil M. A.
- Impression formation (Psychology)
|Date of Defense
Studies of leadership have examined the independent effects
of characteristic prototypicality and level of previous
experience on the perceptions of a person's leadership
ability. The present study examines the joint influence of
characteristic prototypicality and previous experience on
the perceptions of leadership ability. Subjects received
vignettes describing Presidential "candidates" and rated the
candidates' leadership abilities. There was a significant
gender by experience by civics knowledge interaction for the
subjects' overall impression of the candidate (favorability)
and the candidate's likelihood of success as president, and
for rating 1 (a composite rating of six specific abilities).
In the low experience condition, high knowledge females rated more leniently than did high knowledge males, while
low knowledge females rated more severely than did low
knowledge males. There was a significant prototypicality by
civics knowledge interaction for favorability and rating 1
and rating 2 (a composite rating of three specific
abilities). For favorability, high knowledge subjects rated
prototypic and antiprototypic candidates more severely and
candidates in the neutral and no prototypicality information
more leniently than did low knowledge subjects. Ratings 1 and 2 demonstrated an effect only in the no prototypicality
information condition, where high knowledge subjects rated
more leniently than did low knowledge subjects. Finally,
there was a significant experience by civics knowledge
interaction for favorability and likelihood of success.
High knowledge subjects rated more leniently in the high
experience and more severely in the low experience condition
than did low knowledge subjects. Implications of the
findings and future research are discussed.
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