Title page for ETD etd-06102009-063133
|Type of Document
||Lee, Chang-Uk Charles
||A study of cultural diversity training practices in company-owned franchise restaurants
||Master of Science
||Hospitality and Tourism Management
|No Advisors Found
- Cross-cultural orientation
|Date of Defense
The purpose of this study was to investigate cultural diversity training practices and to
determine the deterrence factors associated instituting cultural diversity training. It
attempted to measure the overall effectiveness of cultural diversity training in franchise
restaurants. A total of 300 franchise restaurants were surveyed. Three practicing and fiftyeight
non-practicing cultural diversity training companies participated in the study.
The findings indicated that high turnover rates of employees were the most important
deterrence factor in developing and using cultural diversity training programs in the
franchise restaurants studied .. Respondents reported that such training was more successful
in improving interpersonal skills for cross-cultural interactions than in enhancing
perfonnance of inter-cultural job tasks and decreasing perceptions and attitudes about
culturally diverse people.
|| Approximate Download Time
| 28.8 Modem
|| 56K Modem
|| ISDN (64 Kb)
|| ISDN (128 Kb)
|| Higher-speed Access
next to an author's name indicates that all
files or directories associated with their ETD
are accessible from the Virginia Tech campus network only.
If you have questions or technical
problems, please Contact DLA.