Title page for ETD etd-10242009-020028
|Type of Document
||Herbster, David M.
||Proposal to First Union Bank for corporate sponsorship of Virginia Tech athletics
||Master of Science in Education
||Health and Physical Education
|Holford, Elyzabeth J.
|Redican, Kerry J.
|Via, Jerry W.
|Date of Defense
These two service-oriented entities, First Union and Virginia Tech, both stand to benefit
by teaming up to form a partnership in service. First Union would gain exposure in
markets they need to strengthen as well as markets they are interested in entering. First
Union would receive access to all incoming students as well as those already at Virginia
Tech in addition to all alumni. Virginia Tech's positive influence on southwest Virginia
could help reestablish First Union's service oriented image in this area after the merger
with Dominion Bank. In return, Virginia Tech can receive a financial commitment from
First Union, as well as the association with one of the premiere banks in the nation.
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