Title page for ETD etd-2227102539751141

Type of Document Master's Thesis
Author Oral, Timur
URN etd-2227102539751141
Title A Contemporary Turkish Coffeehouse design Based on Historic Traditions
Degree Master of Science
Department Housing, Interior Design, and Resource Management
Advisory Committee
Advisor Name Title
Uysal, Muzaffer S.
Wiedegreen, Eric A.
Bowker, Jeanette E. Committee Chair
  • turkish
  • coffee
  • coffeehouse
  • tradition
  • culture
  • franchising
  • shop design
Date of Defense 1997-04-16
Availability unrestricted
The custom of coffee drinking in Turkey

dates back to the sixteenth century

coffeehouses of Istanbul, which were once

important forums for community integration.

Even though coffee drinking today is still an

important custom in Turkey, traditional

coffeehouses have lost their importance in

urban areas and are rapidly being replaced

by contemporary cafes that promote

European themes. With the new generation

placing less emphasis on traditional values

and accepting a modernized lifestyle, the

existence of Turkish coffeehouse culture is

struggling to survive.

The purpose of this thesis project was to

develop a design concept for a

contemporary Turkish coffeehouse franchise

retaining important aspects of the traditional

coffeehouses of the past. Historic features

were identified through observations and

visual recordings of historic Turkish

coffeehouses and interviews with older

patrons of traditional coffeehouses. Focus

group discussions were held with graduate

and undergraduate Turkish students enrolled

at Virginia Tech to obtain information on

their perceptions of traditional coffeehouses

and responses to the idea of a

contemporary coffeehouse. Based on the

information gathered, design criteria were

established for the design of individual

coffeehouse components with a consistent

image, adaptable to various sites and

spaces. Coffeehouse logo, nameplate, and

facade designs were proposed.

Presentations for the design included

detailed elevations, plans, sketches, and

perspective views.

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